Learn how to Monetize and Price Sustainability

The skillset of the next decade

During 6 hours, our Foundation course delves into the intricacies of monetizing sustainability, offering insights into effective pricing strategies. Learn how to transform eco-friendly initiatives into profitable ventures, ensuring both environmental responsibility and business growth. Master the art of sustainable profitability in today's green-conscious market. The course is conducted by Stephan Liozu, Ph.D., a leading expert in pricing with more than 13 books authored on the topic, and Fabien Cros, a specialist in sustainability from Imperial College London, who is also a recognized expert in data and AI, currently working at Google in these domains.

Course curriculum

    1. Video: Introduction

    2. Slide deck - Introduction

    3. Curriculum: Monetizing & Pricing Sustainability

    4. Feel free to purchase our book for the best learning experience - otherwise here is the PDF version for free

    5. For any question, feel free to reach out to us at [email protected]

    6. Follow PricingForThePlanet on our different channels

    1. Video Module 1: The Sense of Urgency for Sustainability and ESG Reporting

    2. Slide Deck - The Sense of Urgency for Sustainability and ESG Reporting

    3. Book Reading for Module 1

    4. Module 1 Quiz

    1. Video Module 2: The Motivations for Sustainability Investments

    2. Slide Deck: The Motivations for Sustainability Investments

    3. Reading for Module 2: IBM 2023 The ESG Ultimatum

    4. Module 2 Quiz

    1. Video Module 3: What does Monetizing and Pricing Sustainability Mean?

    2. Slide Deck: What does Monetizing and Pricing Sustainability Mean?

    3. Book Reading for Module 3

    4. Reading for Module 3: How to Talk to your CFO about Sustainability

    5. Discover the concept of shared value

    6. Module 3 Quiz

    1. Video Module 4: Ways Sustainability Creates Value

    2. Slide Deck: Ways Sustainability Creates Value

    3. Reading for Module 4: McKinsey Quarterly 2019 Five Ways that ESG Creates Value

    4. Reading for Module 4: McKinsey 2021 How companies capture the value of sustainability: Survey Findings

    5. Module 4 Quiz

    1. Video Module 5: Calculating the Impact and ROI of Sustainability Investments

    2. Slide Deck: Calculating the Impact and ROI of Sustainability Investments

    3. Reading for Module 5: Bain 2022 A Paper Company’s Impact of ESG on Profit

    4. Reading Module 5: 2019 ROSI: Monetizing Financial Benefits of Sustainability Actions

    5. Module 5 Quiz

About this course

  • $399.00
  • 77 lessons
  • 4.5 hours of video content

Your instructors

Stephan Liozu

Co-Founder The Monetization Academy

Stephan Liozu Ph.D. is Founder of Value Innoruption Advisors, a consulting boutique specializing in industrial pricing, XaaS pricing, and value-based pricing. He is also the co-Founder of Pricing for the Planet, which specialized in pricing for sustainability. He has 30 years of experience in the industrial sector with companies like Owens Corning, Saint-Gobain, Freudenberg, and Thales. He has authored and edited 13 books on value and pricing management. Stephan sits on the Board of Advisor of Professional Pricing Society.

Fabien Cros

Co-Founder PricingForThePlanet

Fabien Cros has over 10 years of professional experience in the fields of data, AI, management consulting, and pricing optimization. He is the co-founder of Pricing for the Planet, an organization that implements innovative business strategies to promote sustainability. He is also actively driving discussions on the link between sustainability, monetization, and pricing, having published more than 25 articles on these topics and being invited to speak and teach at organizations such as HEC Paris, Albert School, and OnTrain. Currently, he serves as the Data and Measurement Lead at Google. Previously, he was the Data and AI Consulting Director at Artefact and worked for seven years at Accenture US, where he generated over $300M in additional profit for automotive and industrial organizations through his leadership.

They are trusting us

We have collaborated with leading brands and companies in the world on the topic of Monetizing and Pricing Sustainability such as:

Monetize for Impact, Price for the Planet, Join the Movement


  • What if you find the course isn't right for you after you join?

    We want you to be confident and satisfied with your decision to join us. That’s why we offer a 'no questions asked' money-back guarantee if you're not satisfied. We believe in the value of our course, but we also respect your right to change your mind.

  • You are not sure if the content will be relevant or useful for you?

    Our course is carefully designed to cater to a diverse range of professionals and interests within the sustainability and pricing field. However, if you feel the content doesn't align with your needs, remember our money-back guarantee. We're committed to ensuring that our course adds real value to your professional growth and understanding of sustainable pricing

  • Can I balance this course with my full-time job?

    Absolutely! Our Foundation Course is designed with busy professionals in mind. With a total duration of 6 hours, spread out in manageable segments, you can easily integrate the learning into your schedule without overwhelming your work-life balance. Plus, our flexible access to course materials allows you to learn at your own pace, ensuring you can get the most out of the course without compromising your job responsibilities

  • Are there any prerequisites or specific background knowledge required to enroll in the course?

    Our Foundation Course is structured to be accessible to a wide audience, including professionals across various industries interested in sustainability and pricing. There are no strict prerequisites in terms of background knowledge. However, a basic understanding of business principles and interest in sustainability practices will help you get the most out of the course. We aim to cater to both beginners and those with more experience in the field, ensuring that everyone can benefit and contribute to the learning experience."

The time is now

This course is designed to meet the growing need for sustainability by teaching participants how to balance environmental responsibility with business expansion. By mastering sustainable profitability, participants will be well-prepared to thrive in the increasingly eco-conscious market.

AND THE BEST PART: Get certified 

At the conclusion of the training, you will receive a Certificate of Accomplishment, officially recognizing your expertise in Monetizing and Pricing Sustainability.


This certificate can be added to your LinkedIn profile and/or resume, providing a key distinctive advantage in the market!


As a token of appreciation for your dedication, we are pleased to offer our book in digital format at no cost once you enroll. This enables you to leverage both the platform and the book to enhance your understanding of Monetizing and Pricing Sustainability. Notably, this book is a bestseller on Amazon within the Green Business category. ​ This offer might end soon given the high demand we have experienced so far.

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