Introduction
Module 1 Video: The CVM Process
Module 1 Slide Deck in PDF Format
Paper on the Management of Customer Value
Module 2 Video: What is Customer Value?
Module 2 Slide Deck in PDF
Paper on the Imperative to Focus on Customer Value
Module 3 Video: Value-based Strategies
Module 3 Slide Deck in PDF
Module 3 Paper on How to Get Trade Channels on Board
Module 4 Video: Value-based Innovation
Module 4 Slide Deck in PDF
Module 4 Paper on Value-based Pricing in the NPD Process
Module 5 Video: Value-based Marketing
Module 5 Slide Deck in PDF
Module 5 Paper on Value Tools for Marketing
Module 5: An Example of SKF Documented Value Brochure
Module 5: An Example of a Success Story from Schneider Electric
Module 5: An Example of ROI Report/Guide from Databrick
