Course curriculum

    1. Introduction

    2. Slide Deck: Course Introduction

    3. Value-based Selling Course Curriculum

    4. Consuming the content of the Course

    1. Module 1 Video: The changing sales landscape

    2. Module 1 Slide Deck: The changing sales landscape

    3. Optional Reading: The New Reality of the Sales Function

    4. Module 1 Quiz

    1. Module 2 Video: What is value-based selling?

    2. Module 2 Slide Deck: What is value-based selling?

    3. Optional Reading: MITSMR Three Ways to Sell Value in B2B Markets

    4. Module 2 Quiz

    1. Module 3 Video: Value-based selling starts with deep customer intimacy

    2. Module 3 Slide Deck: Value-based selling starts with deep customer intimacy

    3. Module 3 Quiz

    1. Module 4 Video: Value-based selling is on-going value communication

    2. Module 4 Slide Deck: Value-based selling is on-going value communication

    3. Optional Reading: Rain Selling: Keys to Leading Masterful Sales Conversations

    4. Module 4 Quiz

    1. Module 5 Video: The value-based selling toolbox

    2. Module 5 Slide Deck: The value-based selling toolbox

    3. Optional Reading: The value-based selling toolbox

    4. Example of Value Case Study

    5. Example of Value Case Study #2

    6. Module 5 Quiz

About this course

  • $299.00
  • 49 lessons
  • 2.5 hours of video content

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