The Monetization Academy

Change Agent in Pricing: CAP® Certification

Course

This is the Change Agent in Pricing (CAP®) certification course. It combines change management concepts, models, and methodologies (Kotter, Prosci®, and others) with pricing management. The course focuses on a Change Management in Pricing framework.

Monetizing & Pricing Sustainability by PricingForThePlanet - the Foundation Course

Course

Value-based Selling

Course

This is a unique and comprehensive course on value-based selling in a B2B context. This course is grounded in practice after years of training with sales force and on the best publicly available methodologies.

Customer Value Management

Course

This is a foundational course on Customer Value Management. We delve into the concepts of customer value, value strategies, & the customer value management (CMV) process. We review how to operationalize customer value across GTM activities.

Managing Value During Hybrid-flation

Course

During volatile and uncertain times, it is hard to manage pricing based on value. In this course, we dive into what hybrid-flation is and how to execute value-based pricing when costs are going up and down.

Pricing Power

Course

This mini course focuses on the concept of pricing power. We go into the conceptualization of pricing power, the review of the main drivers, and how to operationalize it in organizations.